“The competitive landscape has definitely changed for small businesses. Larger companies have adopted more advanced marketing strategies, which makes it hard for the SMBs to keep up. It’s also difficult for smaller companies to stay on top of digital marketing trends and market fluctuations since they are usually working overtime to manage day-to-day operations. When these companies outsource their PPC management to a Google Ads SMB Partner with more experience, research, and tools at their disposal, they’re able to see much better results.”