Tangible Results with Paid Social Marketing Services
Facebook & Instagram Ad Management
Turn millions of Facebook and Instagram users into customers with highly customized paid social marketing campaigns. Using Facebook and Instagram’s advanced targeting technology, our paid social team helps you reach new audiences and re-engage customers who’ve already visited your site.
The Team Working with You
Account Managers
Working with a dedicated Account Manager means you have direct access to a Facebook and Instagram marketing expert. With our experience in paid social management for a diverse portfolio of verticals, we have the expertise to make your goals a reality.
Copywriters
Reel in your audience with impeccably-crafted ad copy. As part of our paid social marketing services, we deliver targeted messaging that aligns seamlessly with your brand voice to captivate your audience and drive action.
Paid Social Advertising Specialists
Your dedicated social advertising specialist will collaborate with your Account Manager to continuously optimize your campaigns. We will analyze account performance based on key performance indicators and make calculated adjustments to your social marketing ads to deliver successful campaigns.
Graphic Designers
Our team of talented graphic designers is here to make your ads shine. With stunning graphics, videos, GIFs, and more, we will make sure your ads stay ahead of the curve and stand out to your audience.
What You Get with Paid Social Advertising
Deliverables
Advanced Audience Targeting
Facebook’s superior targeting capabilities enable our paid social team to zero in on the people most likely to buy from your business. Social marketing ads are strategically placed using audience selection tools, targeting specific demographics, locations, interests, and more. By using a full-funnel marketing approach, our prospecting campaigns drive high-qualified traffic to your site.
Custom Ad Creation
Our paid social marketing team of analysts, copywriters, and graphic designers work collaboratively to create custom ads for every step of your buyer’s journey. We’ll always report on the success of your ads and offer recommendations based on their performance. We bring your brand to life through our select packages that include ads to drive new traffic and ads to re-engage customers through our creative suites and expertly crafted ad copy.
Conversion Tracking
We’ll measure the performance of your paid social ad campaigns by tracking all clicks, views, and conversions they lead to. To track activity across your ads and website, we’ll get you set up with Google Analytics, the Facebook Pixel, and Facebook’s Business Manager. We’ve also partnered with the leading call analytics platform, CallRail, to accurately attribute phone calls to the ads that led to them.
Product Catalog Configuration
An accurately configured product feed is crucial for Ecommerce businesses. That’s why, for any paid social client, we offer product feed setup.
Transparent Reporting
Always know how your campaigns are performing through scheduled calls with your Paid Social Account Manager, emailed Performance Reports, and our Client Reporting Dashboard. The Dashboard is our real-time reporting system built to give you direct access to all your performance data in one easy-to-navigate place.
Own Your Facebook Account
Unlike other paid social management companies, Extoretech does not withhold access to your Facebook ad account. You own 100% of your account, 100% of the time. That way, you can log in to view stats and analyze performance for yourself, anytime you want.